1. This shot suggests the genre that we were trying to convey well, particularly due to the blue police lights in the background of the scene, hinting at crime and violence. This shot also portrays the urban location we used to represnt the contemporary city atmosphere of the drama. The movement of cars and flicker of street lights suggests action and suspense as the audience are waiting for something to occur. It also creates suspicion of what is going on in the background of the shot, as all the action of the shot including the positioning of the police lights are in the distance.
2. We used time manipulation as a common special effect in our trailer, as it complimented and enhaced the fast-paced action scenes throughout. This shot also represnts our choice of location well. We chose this city location as it has a busy, fast moving atmosphere, creating the sense of action, which works well with our choice of 'urban-drama' genre. The city lights and cars create the sense of movement and liveliness, yet the angle that the shot was set from creates a contrast in mood and atmosphere, as it is far more isolated. Similarly some of our other locations were effective due to this contrast of a vast, lively atmosphere, with the irony of the shere sense of isolation within a busy city location such as this. The setting was generally at night for all scenes of the trailer, creating a dark, mysterious atmosphere, also reflectiing the use of 'Night' in 'Nightmare' from the title.
3. I chose this shot to display how our characters were introduced throughout the trailer. The shot shown is of one of the main characters. It its a close-up shot of the face, which also became a freeze-frame allowing the audience to familiarise themselves with the character, and for the character to be recognisable when the audience watch the actual film, but this is all the trailer reveals about the character, creating a large amount of ambiguity leaving the audience of the trailer interested.
4. This shot shows the font that we used throughout the trailer; 'Poplar STD'. This is a clear bold font which we chose to have in white, creating a contrast with the dark background. As the font is large and bold it leaves a powerful effect on the audience and allows them to read it quickly and easily. I feel this powerful, bold font represents the intense storyline well and compliments the fast paced shots of our trailer. All letters of the title have been put in capitals except the 'i' of 'NiGHTMARE', this gives a more contemporary, unique look to the title and draws attention to the word 'Nightmare'.
5. We used a variation of low and high angled shots to create the sense of power and weakness, reflecting the characters emotions. The shot shown here creates the feeling of being watched or spied on, also creating a sense of secretivity. Generally the camerawork was handheld to create a more realistic approach, yet we did use a tripod for the main introductory shots of setting and location. We aimed to use the most interesting compositions as possible for our shots, as well as to create smooth transitions by tightly editing the scenes, and creating a fast-paced, smooth flowing teaser trailer to attract our target audience.
6. The title of our film is shown as the second to last shot of the trailer, therefore it is familiar in the audience minds and they will not forget the title as the trailer continues. This is also in 'Poplar STD' font, keeping the same theme throughout, yet as the title is the only piece of information in the shot it allowed us to make the font a larger size which is therefore more powerful and eyecatching, taking up the whole of the frame. The plain black background allows nothing to draw the audiences attention away from the title. The variation of the size of the font between shots makes the overall appearance of the trailer more interesting to the audience.
7. It was not necessary for us to use many props within our trailer as we used the elements of our chosen location that were naturally there to emphasise realism. We did use a car and fake blood as the most obvious props within the main acting scenes and therefore needed control over them. We used items of clothing such as hooded jumpers, tracksuit bottoms, jeans and trainers for our characters to wear. This helps to create a contemporary appearance of the characters and the overall film, as well as representing modern clothing today and the appearance of a late teen stereotype, allowing our target audience to relate to the characters.
8. The trailer gives a good sense of the genre and atmosphere of the film and hints at the storyline, yet reveals very little about the way the film flows, or the main events. This is beneficial as it creates interest and curiousity within the audience. The trailer is fairly short but manages to give away enough about the genre and mood of the film to attract its target audience, but they would need to see the film before understanding the plot.
9. Facebook and twitter are large international social networking sites, commonly used for advertising and viral marketing. Therefore, having an available link of the film on these sites makes it available for further research of the film which is easily accessable to public and constantly advertises the film to the target audience of younger people.
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